Description: This article is an overview of an SOA seminar on using predictive modeling and other quatitative approaches for evaluating direct marketing programs.

Description: The author points out how being an enterprise risk manager can give an actuary a broader view of the direct marketing business. The actuary should not just be managing marketing risk, but many other risks of the business.

Description: This article looks at the question, Should the direct mail marketer sell products until the point at which the cost of the NEXT sale exceeds the marketing allowance for the product or until the point at which the AVERAGE cost of all sales exceeds the marketing allowance for the product?

Description: Feature article discussing the findings of a recent CDC report and offering a challenge to actuaries in response to those findings.

Description: This article notes the available pulications from Hank George, an underwriting expert, that will help keep you up to date on the subject.

Description: This article discusses customer lifetime value CLV programs for insurance companies and their benefits.

Description: This article summarizes a session at a recent SOA meeting that featured numerous short presentations on underwriting ideas. The focus was on areas such as, process improvement, improved underwriting information, middle market penetration, and organizational issues.

Description: Professionalism did not start with COVID-19, but it has brought many new situations to our attention.Professionalism is more than just adhering to rules and regulations and it is complex. As an actuary, you need toconstruct your own “moral compass” and be prepared to make the tough personal and work-related decisions asthey arise. While difficult decisions may not be a common occurrence during your careers, your moral compass willmake it possible to act with confidence when something needs to be done. Finally, while the actuarial profession hascodes of conduct, it is ultimately your personal conduct that determines your reputation as a professional

Description: Feature article that makes the point that an MBA is needed in addition to an FSA.

Description: This article discusses ideas for a long-term Customer Value Program.